Hi! I’m Jaimie and I run Florentoria, a stationery business based in England, UK

I’ve always loved designing my own stationery, so opening somewhere to share my creations made perfect sense. I'm such a sentimental person, I love journaling and create yearly scrapbooks for my daughters filled with as many memories as I can! I've had penpals since 2015 and made my own 'Letters To My Daughter' notebooks for my girls, which I write to them in often!

It wouldn’t be possible to do all of this without my partner George, keep stickers in stock & helping with subscription prep! We had Mila in March 2023, and Maeva in January 2025 (a busy few years behind the scenes!). 'Florentoria' is a combination of our daughters' middle names; Mila Florence and Maeva Victoria!

Launching our monthly subscriptions was a huge turning point for us! I took the leap in April 2024, launched with a 13-month-old (about to get my second positive pregnancy test the next month) and it was the best thing I could've done for the business! I'll always remember where we started; putting my babies down for their naps, packing up your boxes while they were asleep, and days working with a newborn in the office with me. I pinch myself every day that so many of you are here supporting me and my little family on this journey!

I’m so grateful that you have discovered us, and hope you find something you love. Take a look at our social media pages @florentoria to see behind the scenes, store updates, new releases and any information about discounts or sales we may have.